Helping brands thrive through intuitive identity building and experience-driven digital design. Anastasiia Kuklenko is a multidisciplinary designer focused on digital experiences and visual identity, creating solutions that blend clarity, function, and refined aesthetics.
Shuto Kitagawa
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Website
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2022
In this project, I designed a portfolio website for a photographer with the aim of creating a cinematic yet minimal viewing experience. The focus was on showcasing works through a clean slideshow and a discreet header menu. By prioritizing negative space, the site allowed the imagery to take center stage, while responsive design ensured fluid viewing across desktop and mobile. Red accents were introduced to add depth and evoke a cinematic atmosphere.
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Shuto Kitagawa
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Website
,
2022
In this project, I designed a portfolio website for a photographer with the aim of creating a cinematic yet minimal viewing experience. The focus was on showcasing works through a clean slideshow and a discreet header menu. By prioritizing negative space, the site allowed the imagery to take center stage, while responsive design ensured fluid viewing across desktop and mobile. Red accents were introduced to add depth and evoke a cinematic atmosphere.
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Erling
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Identity, Label design
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2023
Designed a label system for Erling’s product line, reflecting the brand’s mission to empower individuals to reclaim their time and focus on what matters most. The design emphasizes clarity, functionality, and a clean aesthetic, aligning with Erling’s identity as more than a cleaning company—a lifestyle that supports productivity and wellbeing.
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Erling
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Identity, Label design
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2023
Designed a label system for Erling’s product line, reflecting the brand’s mission to empower individuals to reclaim their time and focus on what matters most. The design emphasizes clarity, functionality, and a clean aesthetic, aligning with Erling’s identity as more than a cleaning company—a lifestyle that supports productivity and wellbeing.
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Massa Confusa
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Visual identity
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2024
Designed a visual identity and content system for Massa Confusa, a Los Angeles–based creative laboratory exploring the subtle art of transformation. The identity embraces creative chaos not as disorder, but as a driving force for discovery—translating this philosophy into a fluid, experimental visual language that balances tension and harmony across digital touchpoints.
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Massa Confusa
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Visual identity
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2024
Designed a visual identity and content system for Massa Confusa, a Los Angeles–based creative laboratory exploring the subtle art of transformation. The identity embraces creative chaos not as disorder, but as a driving force for discovery—translating this philosophy into a fluid, experimental visual language that balances tension and harmony across digital touchpoints.
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Punkt
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Identity, Website
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2022
A B2B website was designed for Punkt, a modern publishing buro founded in Ukraine in 2014 that began with aesthetic-driven independent travel magazines and has since grown to work worldwide with brands, design stores, and physical spaces to capture their stories on paper. The site clearly communicates the client’s services to future customers while highlighting the unique vision of the owner. It blends clean, elegant details with modern, sharp design choices, combining visual aesthetics and artistic touches to convey expertise while remaining open to experimentation.
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Punkt
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Identity, Website
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2022
A B2B website was designed for Punkt, a modern publishing buro founded in Ukraine in 2014 that began with aesthetic-driven independent travel magazines and has since grown to work worldwide with brands, design stores, and physical spaces to capture their stories on paper. The site clearly communicates the client’s services to future customers while highlighting the unique vision of the owner. It blends clean, elegant details with modern, sharp design choices, combining visual aesthetics and artistic touches to convey expertise while remaining open to experimentation.
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Openmind
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Identity, Website
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2022
Developed a visual identity and social content system for Openmind, a digital design agency focused on brand identity and web design for forward-thinking D2C companies. The design reflects Openmind’s modern, strategic, and human-centered approach—combining clarity, structure, and a sense of curiosity that mirrors the agency’s name and mindset.
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Openmind
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Identity, Website
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2022
Developed a visual identity and social content system for Openmind, a digital design agency focused on brand identity and web design for forward-thinking D2C companies. The design reflects Openmind’s modern, strategic, and human-centered approach—combining clarity, structure, and a sense of curiosity that mirrors the agency’s name and mindset.
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Bonanza Coffee
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Packaging
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2024/25
Packaging and visual systems developed to balance function, refinement, and sensory clarity. This includes the sculptural packaging solution for the Bonanza ACME Cup—created under tight timelines to be both protective and visually distinctive. For Bonanza’s Cascara Syrup, the label and visual language draw from its Costa Rican origin, translating natural warmth into a minimal, taste-driven expression. The label, visual language, and booklet for Bonanza’s Competition Coffee complete the set, blending editorial precision with tactile detail to reflect the rarity and elevated craftsmanship of competition-level coffee.
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Bonanza Coffee
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Packaging
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2024/25
Packaging and visual systems developed to balance function, refinement, and sensory clarity. This includes the sculptural packaging solution for the Bonanza ACME Cup—created under tight timelines to be both protective and visually distinctive. For Bonanza’s Cascara Syrup, the label and visual language draw from its Costa Rican origin, translating natural warmth into a minimal, taste-driven expression. The label, visual language, and booklet for Bonanza’s Competition Coffee complete the set, blending editorial precision with tactile detail to reflect the rarity and elevated craftsmanship of competition-level coffee.
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